Why is marketing on Facebook so effective? Well, it has an astounding 2bn+ users, which means if you have an ideal buyer persona in mind, there’s a good chance that you’ll find your audience here.

Facebook also possesses more interest-based data than any other website in the world. Every time you click on your Like button, Facebook takes note. It knows your taste in TV shows, movies, food and even your general interests. This information is extremely valuable to marketers, because it is exactly the type of information they need to craft a marketing campaign. As you can see, Facebook gives marketers all the tools they need to succeed.

That still isn’t enough if you don’t apply this information effectively. To execute a truly successful Facebook ad targeting campaign, there is one crucial piece of information that you need to possess, which is an in-depth knowledge of your consumer base. Sure, you can throw money at Facebook to promote your ads aggressively, and you will honestly be able to drive a lot more people to your Facebook page and website than previously. However, this approach is as far from efficiency as you can get, and you would be spending far less if you optimized your ads for the audience that you are trying to target.

Here are 4 simple tips you can apply to your Facebook ad targeting that will bring value to your marketing efforts-

  1. Create relevant content

This article is all about relevancy, because people will only connect to something if they feel it is relevant to them. The best way to do this is to focus on existing customers first. Facebook has introduced a handy new tool called the Custom Audiences which allows you to create a list from your existing customers. Then target ads to them based on their activity on Facebook and Instagram, with added insights from Facebook’s audience network.

  1. Focus on what you have first

It’s simple enough if you think about it; the people who follow and like your page are already interested in what you’re selling. Focusing on existing fans will allow you to maximize your ROI, because there is a higher chance that your fans will buy your product over a person who is unfamiliar with your page.

  1. The Power Editor is truly powerful

To those of you unfamiliar with Power Editor, it is a feature available in Facebook’s Ad Manager, alongside the option to create a campaign. As an advanced ad-creation and management tool, The Power Editor lives up to its name with features that allow you to work with ads in bulk. It also receives fresh new features much before they reach Facebook’s Ad Manager.

Using Power Editor you can schedule ads based on time-zones, choose the placement of your ad as well as control the type of devices it will show up on, optimize your ad for clicks, views and engagement and also bid on impressions (the number of people who will see your ads and its frequency). Also, you can tailor your ad campaign down to the specifics which is very helpful to those who need to make sure that they are maximizing their ROI due to budget constraints.

  1. Learn about your target

Facebook is comprehensive in the tools it provides to marketers, and Audience Insights allows you to form your ideal target demographic. Using this tool you can find out essential demographic data about the people connected to your Facebook page or Facebook’s entire user base. Say you wanted to learn demographic data about men aged 40-45 who use Facebook, you can find out where they are most likely to live, what their most likely interests are, their lifestyle, the activities they enjoy taking part in as well as their purchase habits. This is simply the perfect place to start when you are yet to nail down your target audience.

If you want to run a campaign on Facebook, it is essential to target your ads to ensure you are getting value for the money you spend. Research has become an indelible part of the Digital Marketing game and with the insights that social network are willing to share, there really is no excuse to not doing your research. Share these helpful tips with your friends and colleagues and let us know your experience in the comments.

 

 

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