Streamline your busy day and get more done with these effective productivity tools

If you are a Digital Marketing professional, you know by now that your workday is a constant muddle of tasks that change their priority by the second.  Most of us find it difficult to keep a record of dozens of little tasks and more important ones, and the real problem starts when the line between…Read more Streamline your busy day and get more done with these effective productivity tools

Building effective B2B connections using LinkedIn as a marketing tool

LinkedIn is a Social Networking platform that is extremely unique. It shuns the conventional social sharing aspects of popular social media platforms like Facebook and Twitter to focus on creating a more professional atmosphere. LinkedIn’s original utility was to highlight their user’s professional achievements, but it has expanded to include a tremendous amount of functionality…Read more Building effective B2B connections using LinkedIn as a marketing tool

How brands are finding ingenious possibilities through the Internet of Things (IoT)

The Internet of Things, also referred to as IoT is not some new technological jargon. The buzz surrounding this new technology has been steady since atleast as far back as 2014, but it’s understanding and popular application is only now beginning to take place in 2017. But what exactly is the Internet of Things? IoT…Read more How brands are finding ingenious possibilities through the Internet of Things (IoT)

2017’s most significant Social Media Marketing trends

Another year, another exciting range of options to the Social Media Marketer.  Marketing on Social Media has switched up big time in 2017, with the people behind the technology working with marketers to make Social Media advertising as engaging and non-intrusive as they can. But Social Media is always evolving, what may be new today…Read more 2017’s most significant Social Media Marketing trends

4 Facebook Ad targeting tips to run an effective Social Media Campaign

Why is marketing on Facebook so effective? Well, it has an astounding 2bn+ users, which means if you have an ideal buyer persona in mind, there’s a good chance that you’ll find your audience here. Facebook also possesses more interest-based data than any other website in the world. Every time you click on your Like…Read more 4 Facebook Ad targeting tips to run an effective Social Media Campaign

How you can start out Networking with these simple tips!

When you start out as an entrepreneur, your first days are filled with work, work and more work. Setting up a new company from scratch, or introducing a new concept/idea to the masses can be hard work. While you might feel like this is the toughest part of the journey, many entrepreneurs who have gone…Read more How you can start out Networking with these simple tips!

How you can unearth WhatsApp’s massive marketing potential

What is the fastest growing social media network in the world? Is it the standard favourite, Facebook? With its stable core model of liking and sharing coupled with the tendency to introduce new features every few months, it might be your number one answer, but that is unfortunately not the case. Or would your answer be…Read more How you can unearth WhatsApp’s massive marketing potential

How you can adjust your brand’s image to influence its perception

What does your brand say about your brand? Every action linked to the brand, every interaction people have with it, shapes the perception of your brand in the minds of the people. A brand itself cannot accurately judge how it is perceived in public. The perception of the brand belongs to and is set by…Read more How you can adjust your brand’s image to influence its perception