Building effective B2B connections using LinkedIn as a marketing tool

LinkedIn is a Social Networking platform that is extremely unique. It shuns the conventional social sharing aspects of popular social media platforms like Facebook and Twitter to focus on creating a more professional atmosphere. LinkedIn’s original utility was to highlight their user’s professional achievements, but it has expanded to include a tremendous amount of functionality…Read more Building effective B2B connections using LinkedIn as a marketing tool

How brands are finding ingenious possibilities through the Internet of Things (IoT)

The Internet of Things, also referred to as IoT is not some new technological jargon. The buzz surrounding this new technology has been steady since atleast as far back as 2014, but it’s understanding and popular application is only now beginning to take place in 2017. But what exactly is the Internet of Things? IoT…Read more How brands are finding ingenious possibilities through the Internet of Things (IoT)

How you can start out Networking with these simple tips!

When you start out as an entrepreneur, your first days are filled with work, work and more work. Setting up a new company from scratch, or introducing a new concept/idea to the masses can be hard work. While you might feel like this is the toughest part of the journey, many entrepreneurs who have gone…Read more How you can start out Networking with these simple tips!

How you can adjust your brand’s image to influence its perception

What does your brand say about your brand? Every action linked to the brand, every interaction people have with it, shapes the perception of your brand in the minds of the people. A brand itself cannot accurately judge how it is perceived in public. The perception of the brand belongs to and is set by…Read more How you can adjust your brand’s image to influence its perception

4 Impactful Ways For Online Reputation Management

Online Reputation management - Some consider it a low priority exercise like simply monitoring your social media, while others regard it as constant corporate propaganda. To clarify what Reputation management really entails, we need to understand its purpose. The marketing landscape was a different place two decades ago. Companies would target the consumers they wanted,…Read more 4 Impactful Ways For Online Reputation Management