Another year, another exciting range of options to the Social Media Marketer. Marketing on Social Media has switched up big time in 2017, with the people behind the technology working with marketers to make Social Media advertising as engaging and non-intrusive as they can. But Social Media is always evolving, what may be new today…Read more 2017’s most significant Social Media Marketing trends
Online Marketing
4 Facebook Ad targeting tips to run an effective Social Media Campaign
Why is marketing on Facebook so effective? Well, it has an astounding 2bn+ users, which means if you have an ideal buyer persona in mind, there’s a good chance that you’ll find your audience here. Facebook also possesses more interest-based data than any other website in the world. Every time you click on your Like…Read more 4 Facebook Ad targeting tips to run an effective Social Media Campaign
How you can adjust your brand’s image to influence its perception
What does your brand say about your brand? Every action linked to the brand, every interaction people have with it, shapes the perception of your brand in the minds of the people. A brand itself cannot accurately judge how it is perceived in public. The perception of the brand belongs to and is set by…Read more How you can adjust your brand’s image to influence its perception
Drive Marketing Strategies with Big Data & Analytics
Big Data is a term that is popularly defined as the copious amount of information that companies now accumulate about their existing as well as prospective consumers. However, the term Big Data has a much wider implication than just collection of such data. The information gathered through the analysis of Big Data provides a steady supply…Read more Drive Marketing Strategies with Big Data & Analytics
Starting small: 5 handy online approaches to grow your business
The internet changed the game in terms of how easily you could use it as a tool for promoting your brand. It has evolved into a network that is easily accessible and connects hundreds of millions of people around the world. Learning how to properly market your business online is a low risk-high reward skill.…Read more Starting small: 5 handy online approaches to grow your business
6 ways you can use Instagram to fulfil your Marketing needs
Instagram is a social media platform that is easy to use as an individual, but takes a lot to master as a marketer. A photo and video sharing site, it is optimized to present visual content. It involves a little more than just uploading a picture and waiting for the likes and comments to roll…Read more 6 ways you can use Instagram to fulfil your Marketing needs
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